But this is not the only surprise for next AW12 collection.
The Swedish giant has communicated that Lana del Rey will be the "face and voice" for their LA Noir collection next season.
Styled by Inez van Lamsweerde and Vinoodh Matadin, the collection is inspired in the America of late 50's and 60's, with soft and feminine housewife-ish garments: pale pink angora blend sweater, leather shorts and minidresses will be some of the key pieces of the collection.
Tthe singer will star a fashion video directed by Johan Renck, which will be available at H&M's website on 19 September.
Fashion industry is quickly requesting Del Rey's services, who has been Vogue cover and has a Mulberry bag named after her.