Tuesday, July 24, 2012

Balmaseda - Beyond the fabric with Zaida Goveo

There is a counter-revolution started by shoppers, consumers and designers tired of the always changing fast-pace of the fashion industry. And some of them are going back to the roots.
Zaida Adriana Goveo Balmasade (aka ZAGB) is the brains behind Balmaseda, and eco fashion brand created under the principles of quality over quantity and our connection with nature.
The collection was shown at The Green Fashion Competition grande finale at Amsterdam International Fashion Week in January this year.
Both audience and jury were impressed with the delicate hand-knitted garments, the search of sustainable resources and the inspiration in nature: roots, branches, moss and leaves that when converted into dresses, cardigans and leggings tele-transport us to a magical forest.
We are going ECO

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