Tuesday, June 26, 2012

Ethical fashion pop-up shop - Designers of the future

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Ethical fashion has changed significantly during the last 20 years.
Now is more than using organic cotton and the designers acknowledge that their customers still want beautiful and contemporary designs, and not look like grannies.
High street giant H&M has set the example for their peers and has a whole range based on sustainability and ethical principles.
Even luxury designers are conscious that they need to catch this train, and Alberta Ferreti, Jean Paul Gaultier and Moschino have already taken the actions to be at the top of luxury brands in terms of human and workers rights and policies, pollution and supply chain management and environmental reporting.
Ethical designer Mayamiko is organising a Pop-Up shop at The Rag Factory (just off famous Brick Lane in East London) on 27 and 28 October.
If you are you an ethical designer and you want to promote your brand this is a great opportunity for you. 
And if you are a fashion addict, this will be your "non-guilty" pleasure of the week.
Not that you need an excuse for shopping...
And if you're not convinced yet, let's see what the last London Fashion Week Esethica showed us:

Contemporary bold and feminine designs from Henrietta Ludgate

Natural dyes by Ada Zanditon

Deconstructed tailoring made by Junky Styling

Reclaim to Wear and their recent collaboration with Topshop

Knitted hats, scarves and gloves by The North Circular

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